Google to Make ‘Mobile-friendly’ a Ranking Signal

Google to Make ‘Mobile-friendly’ a Ranking Signal

Google announced algorithm updates that will have a significant impact on mobile search results worldwide for mobile searchers.

Google announced algorithm updates that will have a significant impact on mobile search results worldwide for mobile searchers. The update improves rankings for sites that provide a mobile-friendly experience to searchers on mobile devices, and, by association, demotes sites that do not.

Note that the mobile-friendly update only affects mobile search results i.e., searches from smartphones and tablets not searches conducted on a desktop or laptop computer.
In addition, the algorithm is applied worldwide, page by page, on a real-time basis. Worldwide means that the algorithm update affects mobile searchers and search results in all countries at the same time, rather than just rolling out in the U.S. first.

Page by page means that each pages mobile friendliness is judged separately. Thats good news if your ecommerce catalog is mobile friendly but your forums or other content sections are not. The unfriendly sections will not cause your entire site to be ranked as unfriendly.

Real time means that you can expect to see the mobile ranking benefit of making your site mobile friendly right away. The next time Googlebot crawls your pages and determines that they are newly mobile friendly, the mobile-friendly ranking algorithm would kick in for those pages. This is especially good news because some algorithm updates have been processed on a monthly or unknown time cycle and applied to the algorithm in batches.

Beware, though, because real time also works both ways. If an update were made to your site that makes pages unfriendly, the mobile-friendly ranking algorithm would kick in for those pages the next time your site is crawled.

In addition, content from indexed Android apps can now be ranked in search results for searchers who are signed in to Google and have that Android app installed on their mobile device. Since Google would have no access to Apples iTunes database, iOS apps would not be included in this app ranking improvement.

Googles stated goal is to improve searcher experience. Its frustrating to search on a phone and land on a page thats so tiny you cant accurately click the links without pinching and zooming and scrolling to find the right text or links.

Google is converting that frustration into an improvement in its search results, so that more mobile searchers will land on sites with positive mobile experiences. It makes sense from the searchers perspective, which is what matters to Google.

But from an ecommerce perspective, it could possibly be a very costly update in terms of lost mobile traffic and revenue.

Other Blogs

AdWords now applies recommended bids to new DSA categories automatically

AdWords now applies recommended bids to new DSA categories automatically

The feature is designed to help managers set up a lot of dynamic search ad categories quickly. Google has announced that it will now automatically apply recommended bids when setting up categories in AdWords dynamic search ad (DSA) campaigns. That…

Read More

Ray Tomlinson, email inventor and selector of @ symbol, dies aged 74

Ray Tomlinson, email inventor and selector of @ symbol, dies aged 74

Ray Tomlinson, the inventor of email and the man who picked the @ symbol for addresses, has died aged 74. “A true technology pioneer, Ray was the man who brought us email in the early days of networked computers,” Raytheon…

Read More

Google: Next Penguin Update Should Happen By End Of 2015

Google: Next Penguin Update Should Happen By End Of 2015

Google's new real-time Penguin algorithm, version 4.0, will likely be released by the end of this year. We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the…

Read More

Happy World Tourism Day 2015

Happy World Tourism Day 2015

Imagine Web Solution expresses warm wishes on the occasion of World Tourism Day (27 September 2015) to all tourism entrepreneurs, traders and all who are directly or indirectly involved in this field. We hope that Nepal will be able to…

Read More

Clients Review