Too Much SEO? Google’s Working On An “Over-Optimization” Penalty For That

Too Much SEO? Googles Working On An Over-Optimization Penalty For That

Googles Matt Cutts announced that Google is working on a search ranking penalty for sites that are over-optimized or overly SEOed.

Matt announced this during a panel Search Engine Lands Editor-In-Chief, Danny Sullivan and Microsofts Senior Product Marketing Manager of Bing at SXSW named Dear Google Bing: Help Me Rank Better!. The audio for the session has been published where I learned that Google has been working on a new penalty that targets sites that overly optimize for search engines for the past few months.

Matt Cutts said the new over optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to level the playing field, Cutts said. To give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.




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