AdWords now applies recommended bids to new DSA categories automatically

AdWords now applies recommended bids to new DSA categories automatically

The feature is designed to help managers set up a lot of dynamic search ad categories quickly.

Google has announced that it will now automatically apply recommended bids when setting up categories in AdWords dynamic search ad (DSA) campaigns.

That sounds a bit terrifying, I know, but before you panic about losing control, know that you can still easily override the automated recommended bids when setting up new categories.
I actually see this coming in pretty handy as a way to quickly get a lot of DSA categories up and running. From the announcement:

For example, if you have four categories selected: sandals, running shoes, loafers, and flip flops, you no longer have to manually set bids for each one. You can also adjust recommended bids or leave the field empty to use the ad groups default bid.

The bid recommendations are based on the performance of your existing keywords that are targeting similar search queries. So while you should absolutely review the bid recommendations before launching a new campaign, the fact that the recommendations are based on your own account activity means they should at least be a good starting point, should being the operative word. Again, you have the opportunity to review everything and adjust any bids that look out of whack before going live. Only accounts with sufficient data will see bid recommendations.

Other Blogs

Ray Tomlinson, email inventor and selector of @ symbol, dies aged 74

Ray Tomlinson, email inventor and selector of @ symbol, dies aged 74

Ray Tomlinson, the inventor of email and the man who picked the @ symbol for addresses, has died aged 74. “A true technology pioneer, Ray was the man who brought us email in the early days of networked computers,” Raytheon…

Read More

Google: Next Penguin Update Should Happen By End Of 2015

Google: Next Penguin Update Should Happen By End Of 2015

Google's new real-time Penguin algorithm, version 4.0, will likely be released by the end of this year. We are all expecting the next Penguin update to happen soon, but now we know it will most likely be released within the…

Read More

Happy World Tourism Day 2015

Happy World Tourism Day 2015

Imagine Web Solution expresses warm wishes on the occasion of World Tourism Day (27 September 2015) to all tourism entrepreneurs, traders and all who are directly or indirectly involved in this field. We hope that Nepal will be able to…

Read More

Stop wondering for SEO content writing

Stop wondering for SEO content writing

First Content When you want to write your website, you need to be sure about its function. What’s the purpose of your website? SEOs copy writing is all about quality. Optimized content appeal to humans. It’s easy enough to slot…

Read More

Clients Review