Domain Authority (DA) is a search engine ranking score that predicts how well a site will list on search engine results pages. A DA score runs from 1-100 with higher scores translating to a greater rankability. The score is used when comparing sites or monitoring the “ranking strength” of a website over time.
From Google’s perspective, DA is like your site’s reputation as an industry leader. It uses your DA to ensure you can offer the highest-quality information about your solutions. If you provide quality content, you’ll have a good DA, and Google will increase the rankings of your content. But if you don’t, you will have a bad DA and Google won’t boost your content.
As a businessperson, you understand the value of ranking top for your relevant keywords, which is why you need to ensure that your DA, among other factors, are in line with search engine’s ranking algorithms.
Here is how to improve your domain authority:
Create compelling content
As stated above, search engines like Google will likely boost your content’s ranking if it believes that it’s valuable to its readers. Generating a highly informative piece of content will allow you to attract, engage, and convert a loyal audience. It will also attract many backlinks from other sites to yours. This means more engagement on your website, and consequently, a higher domain authority.
Keep in mind that Google’s search algorithm lists content according to engagement metrics like organic traffic, total traffic, time on site, direct traffic through Chrome, brand mentions, SERP CTR, return visits and brand mentions on authority sites.
Audit your link profile
Google likes it when your site’s backlinks include links from high-authority sites and high variety of sites – it considers this as an indication of a trustworthy and authoritative site. Luckily, you can audit your link profile by using SEO tools like Link Explorer by Moz or Backlink Checker by SEMrush. Google’s Disavow Tool can assist you in improving your link profile by removing any undesirable or poor links from your site.
Improve your overall SEO
SEO plays a significant role in any successful website strategy. Although there isn’t a single SEO technique that’s known to increase DA more than others, improving your SEO is still critical for boosting DA. So, work on your title tags and meta descriptions to help Google process your site easier and also help users find relevant content on your website. You should also make your site responsive – to accommodate mobile users.