Too Much SEO? Google is Working On An “Over-Optimization” Penalty For That
Google’s Matt Cutts announced that Google is working on a search ranking penalty for sites that are “over-optimized” or “overly SEO’ed.”
Matt announced this during a panel Search Engine Land’s Editor-In-Chief, Danny Sullivan and Microsoft’s Senior Product Marketing Manager of Bing at SXSW called 'Dear Google & Bing: Help Me Rank Better!'. The audio for the session has been published where I learned that Google has been working on a new penalty that targets site’s that overly optimize for search engines over the past few months.
Matt Cutts said the new over-optimization penalty will be introduced into the search results in the upcoming month or next few weeks. The purpose is to “level the playing field,” Cutts said. This is to give sites that have great content a better shot at ranking above sites that have content that is not as great but do a better job with SEO.