Website Design and Development

7 things you need to know about Google AMP

Accelerated Mobile Pages

Google AMP is an open source project created to help website publishers produce mobile-optimized content that can load instantly on all devices. Google’s top object with the AMP is to offer the best possible mobile user experience. Here are seven important things you should know about the Google AMP.

Table of Contents

How does Google AMP work?

The AMP framework is divided into 3 distinct parts for designing mobile web pages;

  • AMP CDN/ Cache: A conditional proxy-based network that delivers all valid AMP files.
  • AMP HTML: It’s an HTML containing a limited set acceptable technical functionality for highly reliable performance. Besides, it has various extensions for creating rich content that surpasses the basic HTML.
  • AMP JS library: It’s a JavaScript framework for all mobile pages. It focuses on the implementation of all AMP’s excellent performance practices, gives the custom tags, and manages resource loading to avail ensure a reliable rendering of web pages.

Why was AMP created?

According to an announcement made by Google a few years ago, AMP was designed to improve the entire performance of the mobile web. They believed that mobile web users were getting frustrated and that’s loss of opportunity to generate more income for publishers.

Who can use the Google AMP?

AMP is an open project to all players in the internet space. Some of the popular websites using AMP include The Wall Street Journal, BBC, Buzzfeed, and Flipkart. E-commerce platforms can also take advantage of AMP to create results carousel to display their different products in the search results.

Are there potential pitfalls for this project?

Just like other forms of technology, AMP is associated with a fair share of limitations. For instance, it needs HTML code and programming. Thus, you need a professional HTML programmer to create AMP pages. However, this can be addressed through add-ons and plug-ins.

AMP have analytics

The analytics associated with AMP is impressive. It implements the rule of measuring once and reporting to many. That means you can practice multiple tracking without compromising the page load speed.

Does AMP affect SEO?

AMP isn’t a search engine ranking factor. However, it directly influences a site’s speed which is an important search engine ranking factor.

Mobile-friendly web pages vs. AMP

Note that mobile-friendly web pages are created with the Responsive Web Design and have been optimized to be viewed on a variety of devices such as tablets, desktops, and high-end mobile phones. AMP is created with an open source HTML for fast page loading on all mobile device.